Balance between handmade personality and digital readability
The biggest risk of a handmade brand is falling into the ornamental, logos with a lot of character that work on physical labels but become illegible as a favicon or on a small screen. The design criterion was inverted: first guarantee it works in the most restrictive digital environment, small size, mobile screen, and from there add personality without compromising readability. The result is a logo with its own character that scales correctly in any digital context.